Attorney Web Design
In terms of website design, the longer visitors are on your attorney website, the greater the opportunity for branding.
Some visitors who come to your attorney website will know what they're looking for, but many others need guidance. Some of them are considering other law firms, and if they are shopping online, your law firm's website has to out-shine the others to get the business.
It's important to try to keep your visitors on your website until they become a conversion, or to at least build a relationship with the customer through the web site until they feel comfortable enough with your law firm to come back later and complete a contact form.
Below are some ways to design your attorney website to increase potential branding, and branding means more opportunity for conversion.
Add some free information to your attorney website design project
The more information you have on your law firm's web site, the longer a visitor can browse without running into the same pages. If the design accommodates more to read, it's more likely that visitors will stick around to read it.
An added benefit of having more information on your attorney website is that you will get more targeted traffic through search engines to the content pages of your site, where visitors can be introduced to your law firm or practice.
The free information on your attorney website can come in the form of articles, reviews, statistics, and tutorials. You can also use this information to increase your range of customer services through the design of your law firm's web site.
Include interactivity when starting your law firm's website design project
People like attorney web sites that allow a design with which they can interact. If you are an attorney looking for a custom web design, consider creating an interactive media experience where the customer can generate resources based on certain information, or can read statutes applicable in their state.