The Importance of Image Selection in Attorney Website Design

As the saying goes, not all images are created equal. The right image on your legal website can capture attention, inform, and even persuade prospective clients. It can communicate more quickly and more powerfully than words alone. However, if the wrong image is chosen, it can have a very negative impact on the success of your website. Users can be confused, irritated, or even repelled. It can give a negative impression of your law firm and may be extremely difficult to overcome.

Here are some helpful hints to help decide which image(s) would work best with your law firm website:

Make sure the image you select conveys the right emotion. You may sort through hundreds of photos, trying to find just the right one for your legal website. You are going to not only look at the big picture, but at the details as well. For instance, if it is a photo of an attorney, what is he or she wearing? Are they neatly groomed? What is their facial expression? And just as important, but often overlooked, what is the background? Is the attorney standing on the courthouse steps, or are they in a boardroom? Can you see his or her hands? It is details like this that you want to review before making a final decision on the right graphics for your legal website.

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