3 Tips to Increase Attorney Website Conversion
One important and often overlooked strategy to maximize conversions on attorney websites is to keep visitors on your site longer. If your bounce rate is too high you are not optimizing your website's conversion potential. You may want to follow these three useful tips so that your visitors stay on your site longer and increase your website's conversion rate:
1. Link your pages to other pages on your website: If your law firm's website is focused on one targeted topic (as it should), it won't be hard to find pages that reference topics you have already covered on other pages of your website. You can take advantage of this and link to those other pages. For example, if you're writing a movie review that mentions one of the actors, and you've written a biography of that actor on another page, link the name of the actor to the biography page. The more your visitors navigate your law firm's website and the more engaged with your content they are, the better your conversion rate will be. A side benefit of this technique, from the SEO perspective, is that the search engines will also follow those links, adding more of your law firm's website pages to their index and increasing their relevance. Set aside some quiet time to review your law firm's site or blog, page by page, to find opportunities for cross linking, and then implement those links. It will be time well spent.
2. Write clearly and concisely, and follow the guidelines to writing for an attorney's website. Think about a visitor that has just arrived to your website for the first time after finding one of your pages on a search engine, only to see that your web design is poor, with no white space and no clear separation between sub-topics. Most likely, that visitor will be overwhelmed and will leave your site immediately. Remember that on the web all other sites (your competitors) are just a click away. On the other hand, if you make your law firm's website pleasant to read, by creating user friendly designs, bolding key words, using frequent sub-titles, bullet points and white space, your visitors will be more inclined to read other pages of your site. Again, more page views per visitor equals better conversion. Keep this in mind when working with your attorney web design project.
3. Include a table of contents: Many attorney or law firm websites are not very well organized. Tools like archives and labels have made organizing legal sites easier, but neither of them necessarily reflect the logic you would like your visitors to follow while perusing your site.
However you define conversion: increasing your client base for your law firm, selling more affiliate products, having more visitors click on your ads, receiving requests for more information about your law firm, etc., you will improve it by having your web designer implement those three easy tips.
