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| Boeing Videos Introduce New Plane |
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Boeing is introducing the new 787 Dreamliner airplane with
a video campaign that launched March 7. The first episode
in the "Revolutionizing Flight" campaign is a long form video
called First Look, a documentary style video that includes
interviews with a variety of Boeing personnel who discuss
what went into making the plane. |
| Broadly Speaking |
Automotive continues to be the leading category for broadband video
advertising and this week's iSPOT features two related news stories--the
customized video ads produced for GM Certified dealers as part of a co-op ad
program and the video ads created to support the relaunch of the
Toyota Tundra.
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| Videos Promote Tundra Pick-Up |
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To promote the new Tundra, Toyota's full-size pickup truck,
a barrage of videos as powerful as the truck are being played
at a new website and as video banners at many first tier sites.
|
| Broadly Speaking |
Automotive continues to be the leading category for broadband video
advertising and this week's iSPOT features two related news stories--the
customized video ads produced for GM Certified dealers as part of a co-op ad
program and the video ads created to support the relaunch of the
Toyota Tundra.
|
| Videos Promote Tundra Pick-Up |
|
To promote the new Tundra, Toyota's full-size pickup truck,
a barrage of videos as powerful as the truck are being played
at a new website and as video banners at many first tier sites.
|
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|
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iChat:
Mark McCrery, CEO,
co-founder,
Podtrac |
With the growing audience and
number of podcasts, the opportunity
to advertise in both audio and video
podcasts is increasing. But at this
point the advertising is limited.
|
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>> iSTATS Inustry Research
Video Ad Spend To $2.3 Billion By 2012
NEW YORK -- There have been lots of online
video ad projections, but perhaps none so
bold as the one released June 14 in Jupiter
Research's "U.S. Online Advertising ...
Video Ad Spend To $2.3 Billion By 2012
NEW YORK -- There have been lots of online
video ad projections, but perhaps none so
bold as the one released June 14 in Jupiter
Research's "U.S. Online Advertising ...
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iSPOT of the Week
Mastercard's "Moving Day" |
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READER SURVEY >>
The union of TV and the internet... |
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